Can I personalize emails with AI?

Yes. OpenClaw can generate personalized copy per lead using company name, role, and engagement history. You define the tone and guardrails; AI executes it at scale.

What happens if someone replies?

The sequence pauses immediately and a Slack notification fires to the rep. The lead is marked as engaged so they don't get automated emails while a human is handling the conversation.

How do I avoid spam filters?

Use your existing ESP's sending infrastructure, maintain good list hygiene, and avoid aggressive cadences. OpenClaw orchestrates your ESP — it doesn't send email directly — so deliverability stays in your control.

Can I use this for post-demo follow-ups, not just initial outreach?

Absolutely. The trigger is just a CRM stage change — demo attended, proposal sent, contract out. You can run separate sequences for each stage of your pipeline.

How do I prevent someone from getting two sequences at once?

OpenClaw checks for active sequences before enrolling. If a contact is already in one sequence, the new trigger holds until the current sequence completes or exits.

Automated Follow-Up Email Sequences

Set up smart follow-up sequences that adapt to engagement. Never let a lead go cold with timely, personalized touchpoints.

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Without automation

The Manual Bottleneck

Leads go cold because nobody followed up. Not because reps don't care — because tracking 40 open conversations manually is impossible. The 'I'll send that tomorrow' email never gets sent, and the lead moves on to whoever actually shows up.

With OpenClaw

What changes when you automate this

Follow-ups go out on schedule, personalized to each lead's actual behavior. Someone who opened every email gets a faster, warmer touch. Someone who went dark gets a different angle. Replies pause the sequence automatically — so you're never the rep who sends email 5 after the prospect already booked a call.

Tell OpenClaw: 'Start a 5-touch sequence for every new MQL in HubSpot — branch if they open, pause if they reply, and ping Slack if they book a call.'

Here's exactly what happens

Define your sequence and branches

OpenClaw

Map out your sequence: 5 touches over 2 weeks, with branches for engagement. If they open → send faster. If they reply → stop and notify. If they go dark → switch angle. OpenClaw follows the map exactly.

Trigger on CRM stage or list

HubSpot / GoHighLevel

When a lead enters a qualifying stage or list — MQL, demo requested, trial started — the sequence starts automatically. No manual enrollment, no spreadsheet to maintain.

Send personalized emails

Mailchimp / HubSpot

Each email goes through your ESP with the lead's name, company, and custom fields. AI can generate unique opening lines per contact if you want to go a level deeper on personalization.

Track opens, clicks, and replies

Mailchimp / HubSpot

OpenClaw receives webhooks from your ESP for all engagement events. Opens and clicks update the lead's score. Replies pause the sequence and fire a Slack notification to the assigned rep.

Hand off to sales at the right moment

CRM / Slack

Engaged leads — anyone who's opened 3+ emails or clicked a link — get flagged for immediate sales follow-up. Disengaged leads continue on a lower-frequency track or exit after the final touch.

What you'll need

Already have most of these? OpenClaw installs the skills in under a minute.

Mailchimp HubSpot GoHighLevel OpenAI

Frequently Asked Questions

Done For You Setup

We build your automation. You run it.

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Keep exploring

Workflows

Email Automation Workflows

Automate email campaigns, sequences, and follow-ups with OpenClaw. Personalize at scale and never miss a touchpoint.

Workflows

Automated Cold Outreach Workflow

Automate cold email prospecting with AI personalization. Research prospects, generate tailored messages, and track replies at scale.

Workflows

Automated Newsletter Assembly and Send

Assemble and send your newsletter automatically. OpenClaw pulls content, writes summaries with AI, formats the template, and publishes on schedule.

Integrations

OpenClaw + Mailchimp Integration

Sync OpenClaw with Mailchimp for automated email campaigns. Trigger sequences, update segments, and personalize at scale.

Start Here

The Operator Vault

Your command center for OpenClaw automation — guides, workflows, integrations, and tools to scale your business.

Offers

Done-For-You OpenClaw Setup — We Build It, You Run It

Our team builds and configures your OpenClaw automation. Custom workflows, integrations, and training included.