OpenClaw + Mailchimp Integration
Sync OpenClaw with Mailchimp for automated email campaigns. Trigger sequences, update segments, and personalize at scale.
What OpenClaw does with Mailchimp
4 automation capabilities
Add and update contacts automatically
Every new signup, form fill, or purchase can add a contact to the right Mailchimp audience with the right tags and merge fields — without anyone manually uploading a CSV.
Trigger email sequences from external events
When a lead qualifies in your CRM, a customer makes a purchase, or someone attends a webinar, OpenClaw adds them to the right Mailchimp journey. The email sequence starts automatically.
Keep segments accurate without manual work
Tag contacts based on behavior, purchase history, or CRM data. Segments stay current because OpenClaw updates them as things change — not when you remember to do an import.
Sync unsubscribes back to your CRM
When someone unsubscribes in Mailchimp, OpenClaw can update their CRM record, remove them from outreach sequences, and notify a rep. No more emailing people who opted out.
How simple is it?
Just tell OpenClaw what you need
You message OpenClaw:
“Add everyone who filled out the contact form today to my Mailchimp 'New Leads' audience with the tag 'website' and subscribe them to the welcome sequence”
No workflow builder. No API docs. No configuration UI. Just plain English.
Ready-to-run workflows
Get connected in minutes
Get your Mailchimp API key
2 minIn Mailchimp, go to Account → Extras → API keys. Create a new key. Also note your datacenter (the part after the dash in your Mailchimp URL, like us21). You'll need both.
Connect Mailchimp to OpenClaw
2 minAdd Mailchimp as a connection in OpenClaw with your API key. Test by fetching your audience list — you should see your Mailchimp audiences returned with their IDs.
Build your list sync workflow
10 minSet a trigger (form submission, CRM event, or webhook) and add a Mailchimp add/update contact action. Map the merge fields you care about, set tags, and test with one real contact.
Frequently Asked Questions
Browse Premium Skills
Pre-built automation packs ready to deploy.
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