Workflow
Automated Follow-Up Email Sequences
Set up smart follow-up sequences that adapt to engagement. Never let a lead go cold with timely, personalized touchpoints.
>_Done For You SetupWithout automation
The problem
Leads go cold because nobody followed up. Not because reps do not care, but because tracking 40 open conversations manually is impossible. The 'I will send that tomorrow' email never gets sent, and the lead moves on to whoever actually shows up. Generic sequences ignore engagement. Someone who opened every email should not get the same cadence as someone who went dark after email one.
How it works
The automation
Lead Enters Stage
A lead moves into a qualifying CRM stage or list
Define your sequence and branches
Saves 30 min setupMap out your sequence: 5 touches over 2 weeks, with branches for engagement.
Trigger on CRM stage or list
Saves 5 min/leadWhen a lead enters a qualifying stage or list (MQL, demo requested, trial started), the sequence starts automatically.
Send personalized emails
Saves 8 min/leadEach email goes through your ESP with the lead's name, company, and custom fields.
Track opens, clicks, and replies
Saves 5 min/leadOpenClaw receives webhooks from your ESP for all engagement events.
Hand off to sales at the right moment
Saves 4 min/leadEngaged leads (anyone who has opened 3+ emails or clicked a link) get flagged for immediate sales follow-up.
Adaptive Sequence Running
Personalized follow-ups that branch based on real engagement
With OpenClaw
What changes
Follow-ups go out on schedule, personalized to each lead's actual behavior. Someone who opened every email gets a faster, warmer touch. Someone who went dark gets a different angle. Replies pause the sequence automatically, so you are never the rep who sends email five after the prospect already booked a call.
Tell OpenClaw: 'Start a 5-touch sequence for every new MQL in HubSpot. Branch if they open, pause if they reply, and ping Slack if they book a call.'
Integrations
What you will need
This workflow connects Mailchimp, HubSpot, GoHighLevel, and OpenAI. Most of these have pre-built skills on ClawHub that install in under a minute. If you are already using these tools, you are halfway to having this workflow live.
OpenClaw runs on your own VPS ($5-15/month) and connects to these services via their APIs. You bring your own API keys.
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Common questions
Frequently asked questions
Want this workflow
running this week?
The $19 workshop covers OpenClaw setup, security, your first workflow, and connecting to channels. From there, deploying workflows like this one is straightforward.
Written by
Kevin Jeppesen
Founder, The Operator Vault
Kevin is an early OpenClaw adopter who has saved an estimated 400 to 500 hours through AI automation. He stress-tests new workflows daily, sharing what actually works through step-by-step guides and a security-conscious approach to operating AI with real tools.
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