Integration Guide — OpenClaw + HubSpot

OpenClaw
+ HubSpot.

Sync contacts, deals, and activities between OpenClaw and HubSpot. Automate CRM updates, lead scoring, and sales workflows.

openclaw — task runner

> task.md

Connect HubSpot to OpenClaw.
When new events fire, process
and route data automatically.

HubSpot: connected✓ trigger: event_detected✓ workflow: running

status: COMPLETE · time: 1.2s

> █

Setup time

< 20 min

Self-hosted

100%

Task limits

None

Vendor lock-in

Zero

What you can automate

OpenClaw + HubSpot.
Here is what it does.

Connect your HubSpot account to OpenClaw and automate the work that currently requires manual effort.

Contact & Deal Sync

Bidirectional sync of contacts, companies, and deals. Create or update HubSpot records from OpenClaw triggers. Keep CRM data current without manual entry.

Activity Logging

Log calls, emails, meetings, and notes to HubSpot timelines. Automate activity capture from external systems so reps see full context.

Lead Scoring & Routing

Score leads by engagement and firmographics. Route hot leads to sales, nurture cold ones, and update lifecycle stage automatically.

Deal Stage Automation

Move deals through pipeline stages based on actions. Trigger tasks, send reminders, and update properties when criteria are met.

List & Segment Updates

Add or remove contacts from lists based on behavior. Keep segments fresh for campaigns and reporting without manual list maintenance.

What you can build right now

Example workflows.

Real automations you can run with OpenClaw and HubSpot today. Pick one and ship it this week.

How to get started

Set it up in minutes.

The workshop walks you through the full OpenClaw setup. Then follow these steps to connect HubSpot.

01

Create a HubSpot private app

In HubSpot Settings > Integrations > Private Apps, create an app with scopes for contacts, companies, deals, and engagements. Copy the access token.

5 min
02

Add credentials to OpenClaw

In OpenClaw, add a HubSpot connection using your private app token. Test the connection to verify read/write access.

2 min
03

Map your first workflow

Create a trigger (e.g., form submit, webhook) and add a HubSpot action. Map fields and run a test to confirm data flows correctly.

10 min
>_Browse Premium Skills

Common questions

Everything you want to know.

Get OpenClaw running
in 20 minutes.

The $19 workshop covers setup, your first workflow, and connecting OpenClaw to the tools you already use.

>_Start the $19 Workshop