Workflow
Repurpose Blog Posts into Social Media Content
Turn every blog post into a full social media package automatically. LinkedIn, Twitter/X, and Instagram drafts generated and queued in minutes.
>_Done For You SetupWithout automation
The problem
You publish a great article and it gets 40 views because nobody repurposed it. LinkedIn, Twitter/X, and Instagram each need a different format, different length, different angle. Doing it manually means it either never gets done, or gets done badly and fast just to check a box. The result: 80% of your potential audience never sees your content. You did the hard work of writing. The easy part (distribution) is where everything falls apart.
How it works
The automation
New Blog Post Published
A new article goes live on your blog or CMS
Detect the new post
Saves 5 min/postOpenClaw monitors your blog's RSS feed or Notion publishing database.
Extract key ideas
Saves 15 min/postAI reads the full post and identifies the core argument, 3-5 key insights, the best quote, and the target audience.
Generate each social format
Saves 20 min/postOpenClaw writes each format separately: a LinkedIn post (insight-driven, professional tone), a Twitter/X thread (punchy, numbered hooks), and an Instagram caption (visual hook plus hashtag set).
Queue in your review tool
Saves 10 min/postDrafts land in your Notion review board or Airtable content calendar with suggested post times and platform formatting.
Notify the content team
Saves 5 min/postA Slack message alerts the content team that the social package is ready: links to each draft, suggested timing, and a one-click approval trigger.
4 Platform Posts Queued
LinkedIn, Twitter/X, Instagram, and an optional short-form hook ready for review
With OpenClaw
What changes
Every new blog post generates a full social media package automatically: a LinkedIn post, a Twitter/X thread, and an Instagram caption. All in your brand voice. Drafts land in your Notion review queue within minutes of publication, ready for one-click approval.
Tell OpenClaw: 'When a new post is published to our blog, extract the key ideas, write a LinkedIn post, a Twitter/X thread, and an Instagram caption in our brand voice. Add all three as drafts to our Notion content calendar.'
Integrations
What you will need
This workflow connects OpenAI, Notion, Airtable, Slack, and Google Sheets. Most of these have pre-built skills on ClawHub that install in under a minute. If you are already using these tools, you are halfway to having this workflow live.
OpenClaw runs on your own VPS ($5-15/month) and connects to these services via their APIs. You bring your own API keys.
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Common questions
Frequently asked questions
Want this workflow
running this week?
The $19 workshop covers OpenClaw setup, security, your first workflow, and connecting to channels. From there, deploying workflows like this one is straightforward.
Written by
Kevin Jeppesen
Founder, The Operator Vault
Kevin is an early OpenClaw adopter who has saved an estimated 400 to 500 hours through AI automation. He stress-tests new workflows daily, sharing what actually works through step-by-step guides and a security-conscious approach to operating AI with real tools.
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