Workflow
Automated Cold Outreach Workflow
Automate cold email prospecting with AI personalization. Research prospects, generate tailored messages, and track replies at scale.
>_Done For You SetupWithout automation
The problem
90% of cold emails get ignored because they feel mass-produced. Generic templates with a merge tag for the first name do not count as personalization. Real personalization requires researching each prospect: visiting their LinkedIn, reading their recent posts, understanding their company context. Doing that manually for 50 people takes a full day, and half the messages still sound like templates. Most teams either blast generic emails everyone ignores, or they simply do not do cold outreach consistently.
How it works
The automation
New Prospect List Uploaded
A fresh list of prospects lands in your Google Sheet or CRM segment
Pull your prospect list
Saves 15 min/batchOpenClaw reads your prospect source: a Google Sheet, Airtable, or a CRM segment.
Research each prospect individually
Saves 10 min/prospectFor every prospect, OpenClaw's browser automation visits their LinkedIn profile or company page, extracts recent posts, job history, and company news.
Write personalized emails
Saves 8 min/prospectAI drafts a full email for each prospect: a specific first line referencing what it found, a clear value prop tailored to their role, and a low-friction CTA.
Queue for review or send directly
Saves 3 min/prospectEmails land in your ESP as drafts for review, or send automatically if you trust the output.
Track replies and trigger follow-ups
Saves 5 min/prospectNon-replies trigger a follow-up sequence after your configured delay.
Personalized Sequences Running
Every prospect gets a researched, tailored email in their inbox
With OpenClaw
What changes
OpenClaw researches each prospect before writing their email. It visits their LinkedIn, grabs recent activity, and crafts a first line that references something specific to them. You get personalized outreach at scale without hiring a full-time SDR. Reply rates jump from 2-3% to 8-15% because every email reads like a human wrote it for that specific person.
Tell OpenClaw: 'Take these 50 prospects from my Google Sheet, research each one on LinkedIn, write a personalized cold email, and queue the drafts in HubSpot for my review before sending.'
Integrations
What you will need
This workflow connects Google Sheets, OpenAI, Mailchimp, HubSpot, and Slack. Most of these have pre-built skills on ClawHub that install in under a minute. If you are already using these tools, you are halfway to having this workflow live.
OpenClaw runs on your own VPS ($5-15/month) and connects to these services via their APIs. You bring your own API keys.
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Common questions
Frequently asked questions
Want this workflow
running this week?
The $19 workshop covers OpenClaw setup, security, your first workflow, and connecting to channels. From there, deploying workflows like this one is straightforward.
Written by
Kevin Jeppesen
Founder, The Operator Vault
Kevin is an early OpenClaw adopter who has saved an estimated 400 to 500 hours through AI automation. He stress-tests new workflows daily, sharing what actually works through step-by-step guides and a security-conscious approach to operating AI with real tools.
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