Does this work with multiple GHL sub-accounts?

Yes. Use each sub-account's location-specific API key and ID. OpenClaw can target different locations in the same workflow, which is useful for multi-location agencies.

Can OpenClaw trigger GHL's built-in workflows?

GHL doesn't expose workflow triggers via API directly. The way around it: OpenClaw creates or updates a contact with the right tag, and GHL workflows fire on that tag change. Same outcome, different path.

What GHL objects can I work with?

Contacts, opportunities, pipelines, calendars, appointments, custom fields, and tags. SMS/email send logs are readable but not writable via API.

Do I need to code anything?

No. You grab your API key, paste it into OpenClaw, and describe what you want the agent to do. The Workshop covers the full setup in about 20 minutes.

OpenClaw + GoHighLevel Integration

Connect OpenClaw to GoHighLevel for agency automation. Automate pipelines, funnels, and client workflows in one place.

Browse Premium Skills LAUNCH YOUR OPENCLAW WORKSHOP - $19

~16 hrs/wk

Agency admin saved

832 hrs/year

< 45 sec

Lead to GHL pipeline

vs. 10+ min manual

$1,600/mo

VA work replaced

across all sub-accounts

24/7

Funnels stay live

no manual monitoring

See how fast you can automate GoHighLevel — start in the Workshop

What OpenClaw does with GoHighLevel

5 automation capabilities

Sync contacts across sub-accounts

Create, update, and tag contacts in any GHL sub-account from OpenClaw. Perfect for agencies managing multiple client accounts — one command updates the right location.

Move deals through your pipeline

Create opportunities and advance them through stages based on real triggers — form fills, bookings, or inbound messages. Your pipeline moves without anyone dragging cards.

Connect your calendar and booking tools

Sync Calendly or Acuity bookings into GHL calendars automatically. When someone books, OpenClaw creates the appointment, tags the contact, and fires a reminder sequence.

React to SMS and email replies

When a contact replies to an SMS or email campaign, OpenClaw catches the event and routes it — update a tag, notify a rep, or kick off a follow-up. No manual monitoring needed.

Capture and route funnel submissions

Every funnel page or form fill lands in the right pipeline with the right tags applied instantly. Leads go to nurture or sales based on their answers, not manual sorting.

How simple is it?

Just tell OpenClaw what you need

You message OpenClaw:

“Pull all GHL contacts tagged 'new-lead' from the last 48 hours, check which ones haven't had an SMS sent yet, and send me the list on Slack”

No workflow builder. No API docs. No configuration UI. Just plain English.

Ready-to-run workflows

Lead Intake to CRM

Form submission → GHL contact created → tagged → opportunity opened → rep notified.

Lead Generation Hub

End-to-end lead capture, qualification, and nurture automation.

Appointment Booking Automation

Connect your booking tool to GHL with reminders and no-show follow-ups.

Get connected in minutes

Get your GHL API key

3 min

In GoHighLevel, go to Settings → API. Create an API key. If you manage multiple sub-accounts, grab the location-specific key for each. Copy the key — you'll need it in the next step.

Connect OpenClaw to GoHighLevel

2 min

Add GHL as a connection in OpenClaw, paste your API key and sub-account location ID. Hit test — OpenClaw will confirm it can read and write contacts.

Build and test your first automation

15 min

Set a trigger (webhook, form, or timer) and add GHL actions. Test with a single contact to confirm tags and pipeline stage land correctly before you turn it on for real traffic.

Frequently Asked Questions

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Pre-built automation packs ready to deploy.

Plug and playTested workflowsRegular updates

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