Workflow
Automated Lead Scoring with OpenClaw
Score and prioritize leads automatically using AI. Focus on hot prospects and route them to the right rep at the right time.
>_Done For You SetupWithout automation
The problem
Not all leads are equal, but your team is treating them like they are. The VP who visited your pricing page three times gets the same follow-up as the intern who clicked an ad by accident. Manual scoring is inconsistent, static rules miss nuance, and hot leads go cold while reps work the wrong queue. The average sales rep wastes 50% of their time on leads that will never close.
How it works
The automation
New Lead Enters CRM
A new contact is created or imported into your CRM
Gather engagement signals
Saves 8 min/leadOpenClaw pulls data from your CRM, email tool, and website analytics: page views, email opens, form submissions, job title, and company size.
Run AI scoring
Saves 5 min/leadOpenClaw uses your criteria and historical conversion data to score each lead from 0 to 100.
Update CRM score and stage
Saves 3 min/leadThe score and recommended action write back to the CRM automatically.
Route by score tier
Saves 4 min/leadHigh scores trigger immediate assignment and a Slack alert to the right rep.
Re-score on new activity
Saves 6 min/leadWhen a lead takes a meaningful action (opens an email, revisits the pricing page, clicks a link), OpenClaw re-evaluates their score and re-routes them if they have crossed a threshold..
Scored, Staged, and Routed
Every lead prioritized with an AI-generated fit and intent score
With OpenClaw
What changes
Every lead gets an AI-generated score the moment they hit your CRM. High scores route to sales immediately. Mid-scores enter nurture. Low scores wait until they show intent. Your team stops guessing and starts selling.
Tell OpenClaw: 'Score all new HubSpot leads by job title, company size, and email engagement. Route anyone above 80 to the sales queue and post a summary to Slack.'
Integrations
What you will need
This workflow connects HubSpot, GoHighLevel, OpenAI, and Slack. Most of these have pre-built skills on ClawHub that install in under a minute. If you are already using these tools, you are halfway to having this workflow live.
OpenClaw runs on your own VPS ($5-15/month) and connects to these services via their APIs. You bring your own API keys.
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Common questions
Frequently asked questions
Want this workflow
running this week?
The $19 workshop covers OpenClaw setup, security, your first workflow, and connecting to channels. From there, deploying workflows like this one is straightforward.
Written by
Kevin Jeppesen
Founder, The Operator Vault
Kevin is an early OpenClaw adopter who has saved an estimated 400 to 500 hours through AI automation. He stress-tests new workflows daily, sharing what actually works through step-by-step guides and a security-conscious approach to operating AI with real tools.
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