Do I need a paid HubSpot plan?

Private apps (the recommended setup) require HubSpot Starter or above. If you're on the free tier, you can still connect via webhooks for basic automation — but the private app gives you full read/write access.

Can I sync data both ways?

Yes. OpenClaw can read from HubSpot (as a trigger) and write to it (as an action). You can also push HubSpot events into OpenClaw via webhooks to kick off workflows.

Will it create duplicate contacts?

No — the workflow checks for an existing contact by email before creating. If one exists, it updates the record. You define which fields to update vs. preserve.

What HubSpot objects can it work with?

Contacts, companies, deals, engagements, and custom objects. Full read and write access to everything the private app token allows.

I don't code. Can I still set this up?

Yes. The setup is three steps: create a private app in HubSpot, paste the token into OpenClaw, and describe what you want the agent to do. No code required. The Workshop walks through the whole thing in under 20 minutes.

OpenClaw + HubSpot Integration

Sync contacts, deals, and activities between OpenClaw and HubSpot. Automate CRM updates, lead scoring, and sales workflows.

Browse Premium Skills LAUNCH YOUR OPENCLAW WORKSHOP - $19

~14 hrs/wk

Saved on CRM updates

624 hrs/year

< 30 sec

Lead to CRM time

vs. 5+ min manual

$1,400/mo

VA work replaced

at $25/hr equivalent

24/7

Runs while you sleep

no babysitting needed

See how fast you can automate HubSpot — start in the Workshop

What OpenClaw does with HubSpot

5 automation capabilities

Create and update contacts automatically

Every form fill, webhook, or external event creates or updates a HubSpot contact in real time. No copy-paste, no lag. Your CRM stays current without anyone touching it.

Log every interaction to the timeline

Calls, emails, meetings — logged to the right contact automatically. Reps see the full picture before they pick up the phone, without anyone manually entering a note.

Score and route leads by engagement

OpenClaw scores leads using behavioral signals and firmographics, moves hot ones to sales, and drops cold ones into nurture. Routing happens in seconds, not hours.

Move deals through your pipeline

When a demo is booked, a proposal is opened, or a contract is signed — the deal stage updates itself. Your pipeline always reflects reality.

Keep lists and segments fresh

Add or remove contacts from lists based on actions. No more stale segments. Your campaigns reach the right people every time without manual list maintenance.

How simple is it?

Just tell OpenClaw what you need

You message OpenClaw:

“Check HubSpot for contacts added today, flag the ones missing company or phone, and post a summary to #sales in Slack”

No workflow builder. No API docs. No configuration UI. Just plain English.

Ready-to-run workflows

Lead Intake to CRM

New form submission → enriched contact → assigned to right rep → Slack notification in under 30 seconds.

AI Lead Scoring

Score every lead by fit and intent, then route to sales or nurture automatically.

Deal Stage Automation

Deals move through your pipeline based on real activity, not manual updates.

Get connected in minutes

Create a HubSpot private app

5 min

Go to HubSpot Settings → Integrations → Private Apps. Create one with scopes for contacts, companies, deals, and engagements. Copy the access token. Takes about 5 minutes.

Add your token to OpenClaw

2 min

In OpenClaw, add a new HubSpot connection and paste your access token. Hit test — you'll see a green confirmation when it's connected.

Run your first workflow

10 min

Create a trigger (form submit, webhook, or schedule) and add a HubSpot action. Map your fields and run a test. Your first lead should appear in HubSpot within seconds.

Frequently Asked Questions

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Pre-built automation packs ready to deploy.

Plug and playTested workflowsRegular updates

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