Fill every chair. Reduce no-shows.
Automate your dental practice.
OpenClaw sends appointment reminders, runs recall campaigns, welcomes new patients, requests reviews, and manages your waitlist. All automatically. All for about $25/month.
The Problem
Your front desk can't do it all.
Between checking patients in, answering phones, verifying insurance, and handling billing questions, proactive patient outreach is the first thing to get dropped. That's where the revenue leaks start.
No-shows cost you $200+ per empty chair.
The average dental practice loses $50,000-$100,000 per year to no-shows and last-minute cancellations. A single empty hour is lost revenue you can never recover. Manual reminder calls from front desk staff are inconsistent and time-consuming.
Recall campaigns run once, then die.
Your hygiene patients need to come back every 6 months. But recall outreach is the first thing that gets deprioritized when the front desk is busy. Recare lists grow. Revenue leaks. Patients drift to other practices because nobody reminded them.
New patient intake is still clipboard-and-pen.
New patients arrive, fill out paper forms, and your team manually enters the data into Dentrix or Open Dental. It's slow, error-prone, and creates a bad first impression. Digital intake exists but sending it, following up, and verifying completion takes staff time.
You're not capturing reviews from happy patients.
Your best source of new patients is Google reviews, but asking for them in person is awkward, and your team forgets. The patients who would gladly leave a 5-star review walk out and never think about it again. Meanwhile, the one unhappy patient finds your Google listing on their own.
What OpenClaw Automates for Dental Practices
8 automations that keep your chairs full.
Start with appointment reminders for the fastest impact. Each automation runs independently. Add more as you see the results.
Smart Appointment Reminders
Automated text and email reminders at 72 hours, 24 hours, and 2 hours before every appointment. Patients can confirm, reschedule, or cancel with a single tap. Cancellations trigger an immediate waitlist fill sequence. No more empty chairs from forgotten appointments.
Tools: Dentrix, Open Dental, Weave, Twilio, Google Calendar
Recall Campaign Automation
Every patient who's due or overdue for hygiene, checkup, or treatment gets a personalized outreach sequence. First text at 6 months. Follow-up email at 6 months + 2 weeks. Phone queue flag at 7 months. The sequence adapts based on patient response and doesn't stop until they book.
Tools: Dentrix, Open Dental, RevenueWell, Twilio, Gmail
New Patient Welcome Sequence
New patient books online or calls in. Within minutes they receive: a welcome email with office information, a link to complete digital intake forms, insurance verification instructions, and a "what to expect" guide for their first visit. They arrive prepared and your front desk has their info already in the system.
Tools: Dentrix, Open Dental, Google Forms, Gmail, Twilio
Insurance Verification Follow-Up
When a patient provides insurance information, OpenClaw flags incomplete or missing details and sends a follow-up request to the patient before their appointment. No more day-of surprises at the front desk when coverage can't be verified.
Tools: Dentrix, Open Dental, Gmail, Twilio
Post-Visit Review Request
Patients receive a review request text 2 hours after their appointment with a direct link to your Google Business Profile. The message is warm, personal, and references the type of visit. Patients who had positive experiences are prompted immediately while the feeling is fresh.
Tools: Google Business Profile, BirdEye, Twilio, Dentrix
Treatment Plan Follow-Up
Patient received a treatment plan but hasn't scheduled? OpenClaw sends a follow-up sequence at 3 days, 1 week, and 2 weeks with information about the recommended procedure, financing options, and a booking link. Convert treatment acceptance from passive to proactive.
Tools: Dentrix, Open Dental, Gmail, Twilio
Waitlist Management
When a patient cancels, OpenClaw immediately texts patients on your waitlist offering the newly available slot. First come, first served. Slots that would have sat empty get filled within minutes. Your production stays on track even with cancellations.
Tools: Dentrix, Open Dental, Twilio, Google Calendar
Birthday and Milestone Outreach
Patients get a personalized birthday message and, if applicable, special offers for whitening or cosmetic consultations. Anniversary-of-first-visit messages keep the relationship warm. Small touches that build loyalty and generate referrals automatically.
Tools: Dentrix, Open Dental, Gmail, Twilio
Patient Nurturing on Autopilot
From first inquiry to loyal patient. Automatically.
Every prospective patient who contacts your practice enters a journey designed to get them scheduled, prepared, and coming back. No manual effort required.
New Patient Inquiry
Someone finds your practice on Google, gets a referral, or sees your ad. They fill out a contact form, call, or request an appointment online.
Instant Response
Within 60 seconds, the prospective patient receives a friendly text: "Thanks for reaching out to [Practice Name]! We'd love to get you scheduled. Do you have a preference for mornings or afternoons?" While other offices take hours or days to respond, you're already in conversation.
Qualification and Scheduling
OpenClaw collects key details: insurance provider, preferred appointment type (cleaning, consultation, emergency), and schedule preferences. It checks your calendar availability and offers specific time slots. The patient books without ever calling your office.
Pre-Visit Preparation
Once booked, the patient receives digital intake forms, insurance verification instructions, new patient information, and directions to your office. A reminder sequence begins: 72 hours, 24 hours, and 2 hours before the appointment.
Post-Visit Follow-Up
After the appointment, a satisfaction check-in is sent. Happy patients get a Google review request. Patients with treatment plans get educational follow-up content and scheduling nudges. The relationship continues automatically.
Ongoing Recare Nurturing
Patients who haven't scheduled their next visit get a recare sequence starting at 5 months. Educational content about oral health, reminders about insurance benefits expiring, and easy one-tap booking links. No patient falls off your radar.
The ROI
Save $50,000+ per year in lost production.
Current Cost
Dedicated front desk staff for recall calls, patient communication platforms like Weave or RevenueWell ($300-500/month), plus lost production from no-shows averaging $200/slot.
With OpenClaw
$5-6/month VPS. $10-20/month AI API costs. Reduces no-shows by 30-50%. Fills cancellation slots in minutes. Reactivates dormant patients on autopilot. Your front desk focuses on in-office care.
Annual savings: $35,400 - $53,400
Plus recovered production from filled cancellation slots and reactivated recall patients.
How It Works
Running by end of day. Results by end of week.
Install OpenClaw
On your office computer or a $6/month cloud VPS for 24/7 operation. The $19 Workshop walks you through every step.
Connect Your Practice Software
Link Dentrix, Open Dental, or your PMS. Connect your office phone (Twilio), email, and Google Calendar.
Set Up Patient Workflows
Appointment reminders, recall sequences, new patient welcome, review requests, and waitlist management. Templates included.
Let It Run
Patients get reminded. Recall lists get worked. Cancellations get filled. Reviews get requested. You focus on clinical care.
Get Started Today
The $19 Workshop gets your practice automated.
Installation, tool connections, and your first patient communication workflow in about 30 minutes. Start with appointment reminders and watch no-shows drop within the first week.
Questions from dental professionals
Everything you want to know.
Written by
Kevin Jeppesen
Founder, The Operator Vault
Kevin is an early OpenClaw adopter who has saved an estimated 400 to 500 hours through AI automation. He stress-tests new workflows daily, sharing what actually works through step-by-step guides and a security-conscious approach to operating AI with real tools.
Fill every chair.
Automatically.
Let us set up your practice's automation system. Appointment reminders, recall campaigns, waitlist management, and review requests. All done for you.