Stop losing leads to slow follow-up.
Automate your real estate business.
OpenClaw is an AI agent that responds to leads in seconds, nurtures them through the pipeline, tracks every transaction milestone, and works 24/7 on your VPS for about $25/month total. No more leads falling through the cracks.
The Problem
Every hour you wait costs you deals.
Real estate is one of the most lead-dependent businesses on the planet. And the biggest deals are won or lost in the first five minutes after an inquiry.
Speed-to-lead is everything, and you're losing.
A new Zillow lead comes in at 2pm. You're at a showing. By the time you call back at 5pm, that lead has already talked to three other agents. Research shows the first agent to respond wins 78% of the time. Manual follow-up simply cannot compete.
You're juggling 20+ leads at different stages.
Some need a first call. Some need showing confirmations. Some need inspection reminders. Some went quiet two weeks ago and need a re-engagement text. Keeping track of who needs what, and when, is a full-time job on top of your actual full-time job.
Transaction coordination is a black hole of admin.
From accepted offer to closing, there are 30+ milestones, deadlines, and documents to track. Inspection dates, appraisal scheduling, title updates, lender check-ins. One missed deadline can kill a deal or cost your client thousands.
Lead nurturing falls through the cracks.
The buyer who said "maybe in 6 months" needs consistent, personalized follow-up to convert. But when you're managing active deals, long-term nurture is the first thing to get dropped. Those leads quietly go to your competitors.
What OpenClaw Automates for Real Estate
8 automations that replace a full-time ISA.
Each automation runs independently on your VPS. Start with instant lead response and add more as you see the impact.
Instant Lead Response
New lead from Zillow, Realtor.com, your website, or Facebook Ads gets a personalized text and email within 60 seconds. The message references the specific property they inquired about and asks a qualifying question.
Tools: Zillow, Realtor.com, Follow Up Boss, Twilio, Gmail
Automated Showing Scheduler
Qualified leads receive available showing times pulled from your Google Calendar. When they confirm, the showing is booked, the listing agent is notified, and the buyer gets a pre-showing checklist with property details and neighborhood info.
Tools: Google Calendar, Follow Up Boss, kvCORE, Twilio
Listing Alert System
OpenClaw monitors MLS for new listings matching your buyer criteria. When a match appears, it sends a personalized alert with property photos, pricing, and a one-tap link to schedule a showing. No more manual MLS searches for every buyer.
Tools: MLS, Follow Up Boss, Gmail, Twilio
Transaction Milestone Tracker
From contract to close, OpenClaw tracks every deadline: inspection windows, appraisal dates, financing contingencies, title clearance. Sends reminders to you, your client, the lender, and the title company 48 hours before each milestone.
Tools: Dotloop, DocuSign, Google Calendar, Gmail, Slack
Post-Closing Review Request
Seven days after closing, your client gets a congratulations message with a direct link to leave a Google review. Two weeks later, a check-in email. Three months later, a homeowner tips email that keeps you top of mind for referrals.
Tools: Google Business Profile, Gmail, Follow Up Boss
Market Report Generator
Monthly neighborhood market reports generated automatically with median prices, days on market, inventory levels, and price trends. Sent to your entire sphere of influence. Positions you as the local market expert without lifting a finger.
Tools: MLS, Canva, Gmail, Follow Up Boss
Open House Follow-Up Sequence
Visitors who sign in at your open house get an automated follow-up within 2 hours: thank you message, property details, similar listings in their price range, and a calendar link to discuss next steps. No more stacks of sign-in sheets you never call.
Tools: Google Forms, Follow Up Boss, Twilio, Gmail
Expired Listing Outreach
OpenClaw identifies newly expired listings in your farm area daily. Sends a personalized outreach sequence that references the specific property, days on market, and your comparable recent sales. Warm outreach, fully automated.
Tools: MLS, Follow Up Boss, Gmail, Twilio
Lead Nurturing on Autopilot
From cold inquiry to warm handoff. Automatically.
The average real estate lead takes 6-12 months to convert. OpenClaw maintains personalized contact throughout that entire window so you only spend time with leads who are ready to act.
Lead Comes In
Zillow inquiry, Facebook ad, open house sign-in, referral, or website form. Doesn't matter the source.
Instant Response (Under 60 Seconds)
Personalized text referencing the property they viewed. "Hi Sarah, I saw you were looking at 412 Oak Lane. Are you currently working with an agent?" The lead thinks you were sitting by your phone.
Qualification
OpenClaw asks targeted questions via text: timeline, budget range, pre-approval status, must-haves. Responses are logged directly into Follow Up Boss with a lead score.
Personalized Nurture Sequence
Based on their answers, the lead enters a custom drip: pre-approved buyers get showing invites. Renters get first-time buyer guides. Six-month timelines get market updates. Every message feels personal because OpenClaw reads their profile before writing.
Warm Handoff
When a lead responds with buying signals (asks about pricing, requests a showing, mentions a timeline change), you get an immediate Slack or text notification with the full conversation history. You call a warm lead, not a cold one.
Dormant Lead Re-engagement
Leads who go quiet for 30+ days get a re-engagement sequence: new listings in their area, market shifts, or a simple check-in. 15-20% of "dead" leads re-engage when you reach out consistently.
The ROI
Replace a $4,000/month ISA for $25/month.
Current Cost
Full-time ISA or trained VA handling lead response, follow-up, and basic transaction coordination. Plus training time, management overhead, and turnover risk.
With OpenClaw
$5-6/month VPS. $10-20/month AI API costs. Runs 24/7 including nights, weekends, and holidays. Responds in seconds, not minutes. Never takes a day off. Never quits.
Annual savings: $41,700 - $59,700
Based on replacing a single ISA. Teams with multiple agents save multiples of this.
How It Works
Up and running in an afternoon.
Install OpenClaw
On your Mac, PC, or a $6/month cloud VPS for 24/7 uptime. The $19 Workshop walks you through every step.
Configure for Real Estate
Connect your CRM (Follow Up Boss, kvCORE, or others), your calendar, your email, and your phone number via Twilio.
Connect Your Lead Sources
Point your Zillow, Realtor.com, Facebook Ads, and website leads to OpenClaw. It monitors all channels simultaneously.
Let It Run
Leads get instant responses. Nurture sequences fire automatically. Transaction milestones are tracked. You focus on showings and closings.
Get Started Today
The $19 Workshop gets you from zero to first automation.
Guided installation, your first tool connections, and a live automation running in about 30 minutes. One-time payment. Lifetime access. No monthly fees.
Questions from real estate agents
Everything you want to know.
Written by
Kevin Jeppesen
Founder, The Operator Vault
Kevin is an early OpenClaw adopter who has saved an estimated 400 to 500 hours through AI automation. He stress-tests new workflows daily, sharing what actually works through step-by-step guides and a security-conscious approach to operating AI with real tools.
Stop losing leads
to slow follow-up.
Let us set up your entire real estate automation system. Lead response, nurture sequences, transaction tracking, and review requests. All done for you.