The six pillars
What can OpenClaw actually do?
We have spent months testing OpenClaw across different business contexts. These six categories cover the vast majority of what operators are automating today. Each one includes specific examples, not marketing fluff.
Lead Generation & Enrichment
OpenClaw can scrape prospect data from LinkedIn, company websites, and directories, then enrich it with emails and phone numbers before pushing everything to your CRM.
- ▶Scrape 50 leads from LinkedIn search results daily
- ▶Enrich contact records with email via Hunter or Apollo
- ▶Auto-create deals in HubSpot with enriched data
- ▶Monitor job boards and flag hiring signals
Content Creation & Repurposing
Turn one piece of content into five. The agent reads a blog post, generates social copy, drafts a newsletter section, and creates a Twitter thread.
- ▶Blog post to LinkedIn carousel and tweet thread
- ▶Weekly newsletter from saved Notion clips
- ▶YouTube transcript to SEO blog draft
- ▶Daily industry roundup from 10 RSS sources
Customer Support Triage
OpenClaw reads incoming tickets, classifies them by urgency and topic, drafts responses for common questions, and routes the rest to the right team member.
- ▶Classify Zendesk tickets by category and priority
- ▶Draft replies for password reset and billing FAQs
- ▶Route technical tickets to engineering Slack channel
- ▶Flag VIP customers for priority handling
Data Extraction & Entry
The agent handles the boring work: reading PDFs, scraping dashboards, pulling data from invoices, and entering it into spreadsheets or databases.
- ▶Extract line items from PDF invoices into Google Sheets
- ▶Scrape competitor pricing from 20 product pages
- ▶Copy analytics data from ad dashboards to a report
- ▶Parse email attachments and file into folders
Email Sequences & Follow-ups
Personalized outreach at scale. The agent writes follow-ups based on previous conversation context, sends abandoned cart reminders, and manages drip sequences.
- ▶Send personalized cold outreach from a prospect CSV
- ▶Follow up on proposals that got no reply after 3 days
- ▶Abandoned cart email series with dynamic product names
- ▶Post-purchase check-in sequence with review request
Appointment Booking & Calendar
The agent checks your availability, proposes times to contacts, sends calendar invites, and handles rescheduling. All through natural language chat.
- ▶Check Google Calendar and propose 3 open slots
- ▶Send calendar invites with Zoom links auto-generated
- ▶Remind clients 24 hours before their appointment
- ▶Handle reschedule requests via WhatsApp or Telegram
Want the full list? Browse all workflow templates or learn what OpenClaw is.
The real difference
Before & after: what your week looks like.
These numbers come from our own experience and reports from Operator Vault community members. Your mileage may vary, but the direction is always the same: less manual work, more output.
Who is this for
Use cases by business type.
Different businesses have different starting points. We recommend picking the highest-ROI workflow for your type and automating that first. Then expand from there.
Agency / SMMA
- Lead scraping from LinkedIn and Google Maps for client prospecting
- Automated reporting: pull client ad metrics into branded PDFs
- Social media content repurposing across platforms
- Client onboarding sequences via email and WhatsApp
E-Commerce
- Competitor price monitoring with automatic alerts
- Abandoned cart recovery emails with personalized product recommendations
- Review request sequences triggered post-delivery
- Inventory level monitoring and reorder alerts
Consultant / Coach
- Appointment booking and reminders via Telegram or WhatsApp
- Meeting prep briefs: pull LinkedIn profiles and past notes before calls
- Post-session follow-ups with action items and next steps
- Content pipeline: turn session notes into blog posts and newsletters
SaaS
- Customer support triage: classify, draft, and route tickets
- Feature request aggregation from email, chat, and social
- Onboarding drip sequences personalized by plan tier
- Churn risk alerts based on usage pattern changes
Not sure which workflow to start with? Ask in the free Skool community and we will point you in the right direction.
The five-step framework
How to automate any use case.
We have followed this exact process to build every automation in our own stack. It works whether you are building a lead gen workflow or a customer support triage system.
Map the manual process
Write down every step you currently do by hand. Be specific. 'Check email' becomes 'Open Gmail, search for invoices from last 24 hours, download PDF attachments, open each one.' The more granular you are, the better the agent performs.
Pick your trigger
Decide what starts the workflow. A cron schedule (every morning at 8 AM)? A webhook (new Stripe payment)? A message (you tell the agent 'run the report')? OpenClaw supports all three through its template and channel system.
List the tools needed
Does the workflow need browser access? File operations? Web search? Email? Map each step to the OpenClaw tools it requires. Most workflows use 2 to 4 tools. The skills guide covers what each tool does.
Start with a template
Do not build from scratch. Copy a workflow template that is closest to what you need, then modify it. Our workflow library has ready-to-use starting points for the most common automation patterns.
Test and monitor
Run the workflow manually first. Watch the agent's browser and logs. Check the output quality. Then schedule it or set up the trigger. OpenClaw's daily memory logs make it easy to review what the agent did while you were away.
Need help with step 3? Our skills guide breaks down every built-in tool. The install guide covers the prerequisites.
Pick one use case. The workshop gets it running in 20 minutes.
Our $19 workshop covers installation, security, your first workflow, connecting messaging channels, and understanding skills. You will have a working agent before you finish your coffee.
Too busy to build it yourself? Our team can build it for you.
Get started faster
Ready-to-use workflow templates.
Stop starting from scratch. These workflow guides include step-by-step instructions, example configurations, and the exact prompts we use in production.
The money question
The ROI question.
The most common question we get is: "What is the actual ROI of setting this up?" The honest answer depends on your workflow volume and hourly rate. But here is a rough framework we use. If you spend 5 hours per week on repetitive tasks that OpenClaw can handle and your time is worth $50/hour, that is $250/week in recovered capacity. The entire workshop costs $19 once. A VPS to run OpenClaw 24/7 costs about $5/month. The LLM API costs for most workflows run between $5 and $30/month depending on volume. In most cases, the system pays for itself within the first week.
Common questions
Use case questions, answered.
Written by
Kevin Jeppesen
Founder, The Operator Vault
Kevin is an early OpenClaw adopter who has saved an estimated 400 to 500 hours through AI automation. He stress-tests new workflows daily, sharing what actually works through step-by-step guides and a security-conscious approach to operating AI with real tools.
Pick a use case.
Automate it today.
Our $19 workshop covers installation, security, your first workflow, channels, and skills. You will have a running agent in about 20 minutes.