Workflow
Abandoned Cart Recovery Sequence
Recover abandoned carts with a smart multi-step email sequence. Personalized timing, item-specific content, and auto-stopping when they purchase.
>_Done For You SetupWithout automation
The problem
70% of shoppers abandon their cart. Most stores send one generic reminder email 24 hours later and recover maybe 3-5%. The other 95% walked away because the follow-up was not fast enough, not specific enough, or not persistent enough. A generic 'you forgot something' email with no cart details, no personalization, and no urgency gives people zero reason to come back. Meanwhile, the product is still sitting in their cart getting colder by the hour.
How it works
The automation
Cart Abandoned (30 min)
A Shopify cart sits without checkout for your configured window
Detect the abandoned cart
Saves 5 min/cartWhen a Shopify cart is created but no order follows within your configured window, the workflow starts.
Send the first recovery email
Saves 10 min/cartAn email goes out within the hour using the customer's name and the exact cart contents: product names, images, and prices.
Check for purchase before each follow-up
Saves 3 min/cartBefore each subsequent email, OpenClaw checks Shopify for a completed order from this customer.
Send the 24-hour follow-up
Saves 10 min/cartNon-purchasers get a second email with a different angle: social proof from other buyers, product benefits, or urgency around stock levels.
Send the final offer at 72 hours
Saves 5 min/cartThe last email includes a time-limited discount code generated via Stripe or Shopify.
Recovery Sequence Active
A 3-touch email sequence with cart contents, social proof, and a discount offer
With OpenClaw
What changes
Abandoned carts trigger a 3-touch sequence: an email within the hour with the exact items they left behind, a follow-up at 24 hours with a different angle (social proof or urgency), and a final discount offer at 72 hours. The sequence stops the moment they buy. Recovery rates go from 3-5% to 10-15%.
Tell OpenClaw: 'When a Shopify cart is abandoned for 60 minutes, start a 3-touch recovery sequence: hour-1 email with cart items, 24-hour follow-up with social proof, 72-hour discount code. Cancel the sequence the moment they complete a purchase.'
Integrations
What you will need
This workflow connects Shopify, Mailchimp, OpenAI, Stripe, and Slack. Most of these have pre-built skills on ClawHub that install in under a minute. If you are already using these tools, you are halfway to having this workflow live.
OpenClaw runs on your own VPS ($5-15/month) and connects to these services via their APIs. You bring your own API keys.
More workflows
Related workflows
Automated Follow-Up Email Sequences
Set up smart follow-up sequences that adapt to engagement. Never let a lead go cold with timely, personalized touchpoints.
Automated Newsletter Assembly and Send
Assemble and send your newsletter automatically. OpenClaw pulls content, writes summaries with AI, formats the template, and publishes on schedule.
New Customer Onboarding Email Sequence
Onboard new customers with a dynamic email sequence that adapts to their progress. Improve activation rates and reduce churn from day one.
Common questions
Frequently asked questions
Want this workflow
running this week?
The $19 workshop covers OpenClaw setup, security, your first workflow, and connecting to channels. From there, deploying workflows like this one is straightforward.
Written by
Kevin Jeppesen
Founder, The Operator Vault
Kevin is an early OpenClaw adopter who has saved an estimated 400 to 500 hours through AI automation. He stress-tests new workflows daily, sharing what actually works through step-by-step guides and a security-conscious approach to operating AI with real tools.
Keep exploring
Email Automation Workflows
Automate email campaigns, sequences, and follow-ups with OpenClaw. Personalize at scale and never miss a touchpoint.
Read moreAutomated Follow-Up Email Sequences
Set up smart follow-up sequences that adapt to engagement. Never let a lead go cold with timely, personalized touchpoints.
Read moreAutomated Cold Outreach Workflow
Automate cold email prospecting with AI personalization. Research prospects, generate tailored messages, and track replies at scale.
Read moreOpenClaw + Shopify Integration
Connect OpenClaw to your Shopify store. Automate order processing, inventory alerts, and customer follow-ups.
Read more