Workflows
OpenClaw for Content Automation
You publish a blog post. It sits on your blog. No LinkedIn post, no newsletter mention, no X thread. 80% of its distribution potential goes unrealized because repurposing takes too long.
The problem
The problem you already know.
Blog posts get published and forgotten. The average blog post reaches less than 20% of its potential audience because distribution stops at the publish button. A single blog post should become a LinkedIn article, an X thread, an Instagram carousel caption, a newsletter segment, and a Slack community share. Instead, it sits on your blog accumulating dust. The content is good. The distribution engine is broken.
Creating platform-specific versions is tedious. LinkedIn wants a professional narrative with a hook and a CTA. X wants a punchy thread with numbered takeaways. Instagram wants a caption under 150 words with hashtags. Newsletter wants a summary with a read-more link. Formatting one blog post for four platforms takes 45-90 minutes of manual work. Multiply that by your publishing frequency and the math does not work for small teams.
SEO briefs take 2-3 hours of manual SERP analysis. Before your writer starts, someone needs to analyze the top 5 search results, extract heading patterns, identify content gaps, and build a recommended outline. This research takes 2-3 hours per keyword and requires a person who understands SEO. At that rate, a team targeting 20 keywords per month needs a dedicated SEO analyst just for brief creation.
Weekly digests die because curation is too much work. Curating a weekly digest means scanning 10-15 sources, selecting the best content, writing summaries, formatting the template, and scheduling the send. That is 3+ hours every week. Miss one week and you lose momentum. Miss two and the habit is broken. The content exists. The operational bottleneck is what kills consistency.
The solution
How OpenClaw solves this.
Here is the primary automation workflow for this category, visualized step by step. Click any step to expand the full details, including the exact tools involved and time saved.
New Blog Post Published
Your CMS publishes a new article, or you trigger the workflow manually with a URL
AI Reads and Analyzes the Post
Saves 15 min/postExtract key points, quotes, and takeaways
Generate LinkedIn Post
Saves 15 min/postProfessional narrative with hook, insights, and CTA
Generate X Thread
Saves 15 min/postPunchy numbered thread with key takeaways
Generate Instagram Caption
Saves 10 min/postShort-form caption with relevant hashtags
Queue in Scheduling Tool
Saves 10 min/postAll versions land in your scheduler, ready for review
4 Platform Versions Queued and Ready
One blog post becomes LinkedIn, X, Instagram, and newsletter content in under 5 minutes of review time
Blog-to-social repurposing is the highest-ROI content workflow. Below, you will find additional workflows for automated weekly digests and AI-generated SEO briefs.
Available workflows
More workflows you can deploy.
Each workflow below handles a different piece of your content engine. Stack them together for a fully automated content operation.
Turn every blog post into a full social media package automatically. LinkedIn, Twitter/X, and Instagram drafts generated and queued in minutes.
Compile and send your weekly digest automatically. OpenClaw pulls from all your sources, summarizes with AI, and publishes on schedule every week.
Generate complete SEO content briefs from keyword lists automatically. SERP analysis, competitor outlines, and recommended structure in minutes.
Results
What real results look like.
Content Distribution
Before: 1 platform (just the blog)
After: 4+ platforms per piece, automatically
Social Media Time
Before: 3-4 hours/week of manual formatting
After: 30 minutes of review per week
SEO Brief Creation
Before: 2-3 hours of manual SERP analysis
After: 15 minutes with AI-generated briefs
Content Velocity
Before: Limited by distribution bottleneck
After: 2x output without extra headcount
Requirements
What you will need.
OpenClaw (free, open source) running on a VPS ($5-15/month). Plus AI API keys from OpenAI or Anthropic ($5-20+/month depending on volume). And your existing tools:
OpenAI, Notion, Mailchimp, and Slack. Most of these have pre-built skills on ClawHub that install in under a minute.
Realistic monthly cost: VPS: $5-15/month. AI API costs for content generation: $10-25/month at moderate volume. Total: $15-40/month for a full content automation stack.
Tools like Lately, Repurpose.io, or ContentStudio charge $49-199/month for similar repurposing. Add Clearscope ($170/month) for SEO briefs. You are replacing $200-400/month in tools.
Implementation
Getting started.
Install OpenClaw and the content automation skill
Get OpenClaw running and install the blog-to-social skill from ClawHub. Connect your CMS webhook or configure manual trigger via URL.
Set up your brand voice guide
Provide your tone, style words, words to avoid, and 2-3 example posts per platform. The AI follows this guide on every generation.
Connect your scheduling and distribution tools
Link your Buffer, Hootsuite, or Notion board for post queuing. Configure Mailchimp for newsletter integration. Set up Slack for review notifications.
Publish a blog post and watch it repurpose itself
Your next blog post triggers the full workflow. Review the generated drafts (5 minutes), approve, and watch them publish across platforms on schedule.
Related guides
Keep exploring.
Common questions
OpenClaw for Content Automation: FAQ
Want this running
by Friday?
Our team builds your automation end to end. You describe what you need, we deliver a working OpenClaw setup on your infrastructure. Or join the free Skool community to see how other operators are automating their workflows.
Written by
Kevin Jeppesen
Founder, The Operator Vault
Kevin is an early OpenClaw adopter who has saved an estimated 400 to 500 hours through AI automation. He stress-tests new workflows daily, sharing what actually works through step-by-step guides and a security-conscious approach to operating AI with real tools.