Workflow
Automated SEO Content Brief Generation
Generate complete SEO content briefs from keyword lists automatically. SERP analysis, competitor outlines, and recommended structure in minutes.
>_Done For You SetupWithout automation
The problem
Writing SEO content without a proper brief is like building without blueprints. Writers guess at word count, miss the topics every top-ranking post covers, and structure articles wrong for the search intent. But creating briefs manually takes 45-90 minutes per keyword: SERP analysis, competitor review, heading extraction, keyword mapping, internal linking opportunities. At that pace, producing 10 briefs takes an entire week. Most teams skip the brief and publish weaker content as a result.
How it works
The automation
Keyword List Provided
You upload a batch of target keywords to your Google Sheet or Airtable
Input your keyword list
Saves 5 min/briefOpenClaw reads your keyword list from Google Sheets or Airtable: target keyword, secondary keywords, and target URL.
Analyze the SERP and top competitors
Saves 20 min/briefOpenClaw's browser automation visits the top 5 Google results for the keyword, scrapes headings and structure, estimates word counts, and identifies content elements that appear across multiple competitors..
Determine search intent
Saves 10 min/briefAI analyzes the SERP composition (informational vs.
Generate the complete brief
Saves 15 min/briefAI assembles a structured brief: recommended title, meta description, H2/H3 outline, word count target, LSI keywords to include, questions to answer, and internal linking opportunities from your site..
Publish to Notion
Saves 5 min/briefThe complete brief lands in your Notion content database as a new page, pre-formatted and ready for a writer.
Complete Brief with SERP Analysis
Outline, word count, LSI keywords, and internal link targets for each keyword
With OpenClaw
What changes
OpenClaw generates a complete SEO brief for any keyword in minutes: search intent analysis, competitor structure review, recommended H2/H3 outline, LSI keywords, and internal link targets. Writers have everything they need before writing a single word. Batch processing means 50 briefs run overnight.
Tell OpenClaw: 'Generate SEO briefs for all keywords in my Google Sheet. Scrape the top 5 results for each, identify the content structure, determine search intent, and publish a brief to Notion for each one. Run overnight.'
Integrations
What you will need
This workflow connects OpenAI, Google Sheets, Notion, Airtable, and Slack. Most of these have pre-built skills on ClawHub that install in under a minute. If you are already using these tools, you are halfway to having this workflow live.
OpenClaw runs on your own VPS ($5-15/month) and connects to these services via their APIs. You bring your own API keys.
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Common questions
Frequently asked questions
Want this workflow
running this week?
The $19 workshop covers OpenClaw setup, security, your first workflow, and connecting to channels. From there, deploying workflows like this one is straightforward.
Written by
Kevin Jeppesen
Founder, The Operator Vault
Kevin is an early OpenClaw adopter who has saved an estimated 400 to 500 hours through AI automation. He stress-tests new workflows daily, sharing what actually works through step-by-step guides and a security-conscious approach to operating AI with real tools.
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