How do I tune the scoring model?

Start with simple rules (job title, company size) and add AI scoring once you have conversion data. OpenClaw lets you adjust weights and thresholds; feed back won/lost deals to improve over time.

What if we use a custom CRM?

If your CRM has an API, OpenClaw can read and write to it. The workflow logic is tool-agnostic — you map fields and actions to your schema.

Does this work for B2B and B2C?

Yes. B2B typically uses firmographic and intent signals; B2C leans more on behavioral data. Same workflow structure, different scoring criteria.

How long does it take before scoring improves?

You'll see immediate improvement in prioritization from day one — even basic rules beat treating all leads equally. AI scoring gets sharper after 2–4 weeks as you accumulate conversion feedback.

Can I combine firmographic scoring with behavioral scoring?

Yes. The model supports weighted combinations: job title and company size for fit, email engagement and page visits for intent. You set the weights; OpenClaw applies them.

Automated Lead Scoring with OpenClaw

Score and prioritize leads automatically using AI. Focus on hot prospects and route them to the right rep at the right time.

Done For You Setup LAUNCH YOUR OPENCLAW WORKSHOP - $19

Without automation

The Manual Bottleneck

Not all leads are equal, but your team is treating them like they are. The VP who visited your pricing page three times gets the same follow-up as the intern who clicked an ad by accident. Manual scoring is inconsistent, static rules miss nuance, and hot leads go cold while reps work the wrong queue.

With OpenClaw

What changes when you automate this

Every lead gets an AI-generated score the moment they hit your CRM. High scores route to sales immediately. Mid-scores enter nurture. Low scores wait until they show intent. Your team stops guessing and starts selling.

Tell OpenClaw: 'Score all new HubSpot leads by job title, company size, and email engagement — route anyone above 80 to the sales queue and post a summary to Slack.' Done.

Here's exactly what happens

Gather engagement signals

CRM / Analytics

OpenClaw pulls data from your CRM, email tool, and website analytics: page views, email opens, form submissions, job title, and company size. Each signal feeds the scoring engine.

Run AI scoring

OpenAI

OpenClaw uses your criteria and historical conversion data to score each lead from 0–100. Combine rule-based logic (job title = VP → +20 points) with AI inference for intent and fit.

Update CRM score and stage

HubSpot / GoHighLevel

The score and recommended action write back to the CRM automatically. Lead stages update, tags get applied, and the record reflects the current quality assessment.

Route by score tier

Slack / Sequences

High scores trigger immediate assignment and a Slack alert to the right rep. Medium scores enter a nurture sequence. Low scores stay in marketing until they show buying intent.

Re-score on new activity

HubSpot / GoHighLevel

When a lead takes a meaningful action — opens an email, revisits the pricing page, clicks a link — OpenClaw re-evaluates their score and re-routes them if they've crossed a threshold.

What you'll need

Already have most of these? OpenClaw installs the skills in under a minute.

HubSpot GoHighLevel OpenAI Slack

Frequently Asked Questions

Done For You Setup

We build your automation. You run it.

Clear planCustom buildFast handoff

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Keep exploring

Workflows

Lead Generation Workflows

Automate lead capture, qualification, and nurturing with OpenClaw. Workflows for forms, landing pages, and outbound sequences.

Workflows

Lead Intake to CRM Automation

Automatically capture leads from forms and add them to your CRM with enriched data. No manual data entry required.

Workflows

Automated Cold Outreach Workflow

Automate cold email prospecting with AI personalization. Research prospects, generate tailored messages, and track replies at scale.

Integrations

OpenClaw + OpenAI Integration

Use OpenAI models inside OpenClaw for smarter agents. Configure GPT-4, embeddings, and function calling.

Start Here

The Operator Vault

Your command center for OpenClaw automation — guides, workflows, integrations, and tools to scale your business.

Offers

Done-For-You OpenClaw Setup — We Build It, You Run It

Our team builds and configures your OpenClaw automation. Custom workflows, integrations, and training included.