What if a lead submits the form twice?

The workflow checks for an existing contact by email before creating. If found, it updates the record and appends a note about the new submission instead of creating a duplicate.

Can I use this with custom forms or APIs?

Yes. OpenClaw supports webhooks, so any system that can send an HTTP POST on form submit will work. You define the payload mapping in the workflow config.

How fast does the lead get into the CRM?

Typically under 30 seconds from submission to CRM record creation. Enrichment adds a few seconds; the Slack notification is near-instant.

How long does it take to set this up?

Most teams are live in under an hour. Install the Typeform and HubSpot skills from ClawHub, configure your field mappings, and you're done. The skill installer walks you through each step.

Does it work with multiple forms across different pages?

Yes. Run separate workflow instances per form, or handle all submissions in one workflow and route differently based on which form triggered it.

Lead Intake to CRM Automation

Automatically capture leads from forms and add them to your CRM with enriched data. No manual data entry required.

Done For You Setup LAUNCH YOUR OPENCLAW WORKSHOP - $19

Without automation

The Manual Bottleneck

Every time a lead fills out a form, someone has to manually copy it into the CRM, enrich the data, and assign it to a rep. That takes 5–15 minutes per lead. Then the lead sits uncontacted for hours while it goes cold. By the time sales touches it, the moment has passed.

With OpenClaw

What changes when you automate this

New leads land in your CRM within 30 seconds of form submission — enriched, assigned, and ready to work. Your team gets a Slack ping the instant a lead arrives. No spreadsheets, no copy-paste, no dropped balls.

Tell OpenClaw: 'Watch my Typeform, enrich each new lead with company data, create a HubSpot contact, assign it to the right rep, and ping #sales in Slack.' That's the whole workflow.

Here's exactly what happens

Trigger on new form submission

Webhook / Form

OpenClaw watches your form provider — Typeform, Tally, or native landing page forms. The moment a submission arrives, the workflow kicks off automatically. No polling, no delays.

Enrich lead data automatically

OpenAI / Enrichment API

Before the lead hits your CRM, OpenClaw appends company info, LinkedIn data, or intent signals using AI. Turns a bare email address into a fully profiled contact in seconds.

Create or update CRM record

HubSpot / GoHighLevel

Fields get mapped to your CRM schema and a new contact or lead is created. If the person already exists, the record updates instead of creating a duplicate. No more janky duplicates.

Assign to the right rep

HubSpot / GoHighLevel

OpenClaw sets the lifecycle stage and assigns the lead based on your routing rules — by territory, industry, company size, or round-robin. No manual intervention needed.

Notify the team in real time

Slack

A Slack message fires to the assigned rep within seconds: lead name, company, what they submitted, and a direct link to the CRM record. They can respond while the lead is still warm.

What you'll need

Already have most of these? OpenClaw installs the skills in under a minute.

HubSpot GoHighLevel OpenAI Slack

Frequently Asked Questions

Done For You Setup

We build your automation. You run it.

Clear planCustom buildFast handoff

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Keep exploring

Workflows

Lead Generation Workflows

Automate lead capture, qualification, and nurturing with OpenClaw. Workflows for forms, landing pages, and outbound sequences.

Workflows

CRM Automation Workflows

Sync data, update records, and automate CRM tasks with OpenClaw. Works with HubSpot, Salesforce, and popular CRMs.

Workflows

Automated Lead Scoring with OpenClaw

Score and prioritize leads automatically using AI. Focus on hot prospects and route them to the right rep at the right time.

Integrations

OpenClaw + HubSpot Integration

Sync contacts, deals, and activities between OpenClaw and HubSpot. Automate CRM updates, lead scoring, and sales workflows.

Integrations

OpenClaw + GoHighLevel Integration

Connect OpenClaw to GoHighLevel for agency automation. Automate pipelines, funnels, and client workflows in one place.

Offers

Done-For-You OpenClaw Setup — We Build It, You Run It

Our team builds and configures your OpenClaw automation. Custom workflows, integrations, and training included.