Abandoned Cart Recovery Sequence
Recover abandoned carts with a smart multi-step email sequence. Personalized timing, item-specific content, and auto-stopping when they purchase.
The Manual Bottleneck
70% of shoppers abandon their cart. Most stores send one generic reminder email 24 hours later. That recovers maybe 5%. The other 95% walked away because the follow-up wasn't fast enough, specific enough, or persistent enough to overcome the hesitation.
What changes when you automate this
Abandoned carts trigger a 3-touch sequence: an email within the hour with the exact items, a follow-up at 24 hours with a different angle, and a final discount offer at 72 hours. The sequence stops the moment they buy. Recovery rates 2–3× a single-email approach.
Tell OpenClaw: 'When a Shopify cart is abandoned for 60 minutes, start a 3-touch recovery sequence — hour-1 email, 24-hour follow-up, 72-hour discount code — and cancel the sequence the moment they complete a purchase.'
Here's exactly what happens
Detect the abandoned cart
ShopifyWhen a Shopify cart is created but no order follows within your configured window, the workflow starts. OpenClaw receives the abandon event via Shopify webhook — no polling needed.
Send the first recovery email
Mailchimp / OpenAIAn email goes out within the hour using the customer's name and the exact cart contents — product names, images, and prices. AI personalizes the subject line based on cart value and category.
Check for purchase before each follow-up
ShopifyBefore each subsequent email, OpenClaw checks Shopify for a completed order from this customer. If they've bought, the sequence stops immediately. No one gets a discount email after they've already paid.
Send the 24-hour follow-up
MailchimpNon-purchasers get a second email with a different angle — social proof, product benefits, or urgency around stock levels. The cart details are included again to remind them what they left.
Send the final offer at 72 hours
Shopify / StripeThe last email includes a time-limited discount code generated via Stripe or Shopify. High-value carts get a percentage discount; lower-value carts get free shipping. Configured per cart tier.
Frequently Asked Questions
Done For You Setup
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