What cart value threshold should I set for the discount?

A common approach: carts over $100 get a 10% discount; carts over $200 get 15%. OpenClaw evaluates cart value at the time of the final email and selects the appropriate code tier.

Does the sequence work for guest checkouts?

Only if you capture an email before abandonment — typically via the email step in checkout. Shopify's email capture at step 1 is required for guests.

What if the cart changes between the first and last email?

OpenClaw re-fetches cart contents from Shopify before each email, so the items shown are always current. If the cart is empty, the sequence stops.

Can I suppress customers who already bought recently?

Yes. The workflow checks purchase history and excludes customers who bought within a recent window, avoiding sequences that feel pushy to loyal customers.

How do I measure recovery rate?

OpenClaw logs every sequence start and outcome to Google Sheets or Airtable. You can track recovery rate per email touch, cart value segment, and time period.

Does this work for subscription products?

Yes. For subscription products, the recovery sequence can highlight the ongoing value of subscribing, show monthly vs. annual savings, and offer a trial extension as an alternative to a discount.

Abandoned Cart Recovery Sequence

Recover abandoned carts with a smart multi-step email sequence. Personalized timing, item-specific content, and auto-stopping when they purchase.

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Without automation

The Manual Bottleneck

70% of shoppers abandon their cart. Most stores send one generic reminder email 24 hours later. That recovers maybe 5%. The other 95% walked away because the follow-up wasn't fast enough, specific enough, or persistent enough to overcome the hesitation.

With OpenClaw

What changes when you automate this

Abandoned carts trigger a 3-touch sequence: an email within the hour with the exact items, a follow-up at 24 hours with a different angle, and a final discount offer at 72 hours. The sequence stops the moment they buy. Recovery rates 2–3× a single-email approach.

Tell OpenClaw: 'When a Shopify cart is abandoned for 60 minutes, start a 3-touch recovery sequence — hour-1 email, 24-hour follow-up, 72-hour discount code — and cancel the sequence the moment they complete a purchase.'

Here's exactly what happens

Detect the abandoned cart

Shopify

When a Shopify cart is created but no order follows within your configured window, the workflow starts. OpenClaw receives the abandon event via Shopify webhook — no polling needed.

Send the first recovery email

Mailchimp / OpenAI

An email goes out within the hour using the customer's name and the exact cart contents — product names, images, and prices. AI personalizes the subject line based on cart value and category.

Check for purchase before each follow-up

Shopify

Before each subsequent email, OpenClaw checks Shopify for a completed order from this customer. If they've bought, the sequence stops immediately. No one gets a discount email after they've already paid.

Send the 24-hour follow-up

Mailchimp

Non-purchasers get a second email with a different angle — social proof, product benefits, or urgency around stock levels. The cart details are included again to remind them what they left.

Send the final offer at 72 hours

Shopify / Stripe

The last email includes a time-limited discount code generated via Stripe or Shopify. High-value carts get a percentage discount; lower-value carts get free shipping. Configured per cart tier.

What you'll need

Already have most of these? OpenClaw installs the skills in under a minute.

ShopifyMailchimp OpenAIStripeSlack

Frequently Asked Questions

Done For You Setup

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Keep exploring

Workflows

Email Automation Workflows

Automate email campaigns, sequences, and follow-ups with OpenClaw. Personalize at scale and never miss a touchpoint.

Workflows

Automated Follow-Up Email Sequences

Set up smart follow-up sequences that adapt to engagement. Never let a lead go cold with timely, personalized touchpoints.

Workflows

Automated Cold Outreach Workflow

Automate cold email prospecting with AI personalization. Research prospects, generate tailored messages, and track replies at scale.

Integrations

OpenClaw + Shopify Integration

Connect OpenClaw to your Shopify store. Automate order processing, inventory alerts, and customer follow-ups.

Integrations

OpenClaw + Mailchimp Integration

Sync OpenClaw with Mailchimp for automated email campaigns. Trigger sequences, update segments, and personalize at scale.

Offers

Done-For-You OpenClaw Setup — We Build It, You Run It

Our team builds and configures your OpenClaw automation. Custom workflows, integrations, and training included.