Automated CRM Contact Enrichment
Enrich CRM contacts with firmographic data, LinkedIn info, and ICP scores automatically. Give your sales team complete records before they reach out.
The Manual Bottleneck
Your CRM is full of records that look like: Name: John Smith. Email: john@company.com. Job Title: —. Company Size: Unknown. Reps waste 10 minutes researching every contact before they can write a single line of outreach. Multiply that by 40 leads a week and you've lost an entire workday to data entry.
What changes when you automate this
Every new CRM contact gets automatically enriched with job title, company size, LinkedIn profile, and industry — before a rep ever opens the record. Clean data from day one, continuously updated.
Tell OpenClaw: 'For every new HubSpot contact missing a job title, visit their LinkedIn profile, extract their current role and company details, and update the CRM record — run this nightly for contacts added in the last 24 hours.'
Here's exactly what happens
Identify contacts to enrich
HubSpot / GoHighLevelOpenClaw queries your CRM on a schedule or triggers on new contact creation. It finds records missing key fields — job title, company size, LinkedIn URL — and queues them for enrichment.
Visit LinkedIn and company sites
OpenClaw BrowserFor each contact, OpenClaw's browser automation visits their LinkedIn profile and company website, extracting current role, headcount, industry, and tech stack where visible.
Score against your ICP
OpenAIAI evaluates the enriched data against your ideal customer profile and adds a fit score and classification — Enterprise, SMB, Agency, Not a fit — directly to the contact record.
Write enriched fields back to CRM
HubSpot / GoHighLevelEnriched data writes to the CRM with source attribution. Existing values are only overwritten if the new data is more complete — so you never lose manually added fields.
Alert reps on high-value contacts
SlackContacts that score above your threshold trigger a Slack notification to the assigned rep — surfacing new intel they might have missed and prompting immediate outreach.
What you'll need
Already have most of these? OpenClaw installs the skills in under a minute.
Frequently Asked Questions
Done For You Setup
We build your automation. You run it.
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