Why use a System User token instead of my personal token?

System User tokens are tied to the business entity, not your personal account. They don't expire when you change your password, aren't revoked if you leave the business, and can be scoped precisely to specific ad accounts.

How quickly does OpenClaw receive Meta lead form data?

Meta POSTs lead data to your webhook in real time — typically within 30 seconds of form submission. OpenClaw processes the lead immediately and routes it to your CRM before the prospect has closed the page.

Can OpenClaw pause ad sets automatically?

Yes. Check performance metrics on a schedule, compare against your CPA or ROAS targets, and call PATCH on the ad set with status PAUSED. Works for both ad sets and individual ads.

Do I need to code anything?

No. Create a Meta app and System User token (15 minutes), set up the webhook URL, add your ad account ID to OpenClaw, and describe your reporting and alert rules.

OpenClaw + Meta Ads Integration | Facebook & Instagram Automation

Sync OpenClaw with Meta Ads for Facebook and Instagram automation. Automate campaigns, audiences, and reporting.

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What OpenClaw does with Meta Ads | Facebook & Instagram

5 automation capabilities

Pull campaign performance reports automatically

OpenClaw queries the Meta Marketing API for campaign, ad set, and ad-level metrics — impressions, CPC, ROAS, conversions. Daily performance summaries generated and delivered without anyone opening Ads Manager.

Process Meta lead form submissions in real time

When someone submits a Meta instant form, OpenClaw receives the webhook and acts within seconds — creating a CRM contact, triggering a follow-up email, and logging to a spreadsheet simultaneously.

Pause and adjust campaigns based on performance rules

CPA over $50 for 3 days straight — OpenClaw pauses the ad set and notifies you. Budget pacing off track — OpenClaw adjusts it. Custom rules that react to real numbers, not arbitrary schedules.

Sync CRM contacts to Meta custom audiences

New contacts added to your CRM are pushed to a Meta custom audience automatically. Retargeting lists stay current without manual CSV exports and uploads.

Handle Ads Manager gaps via browser automation

Some Meta features — Advantage+ setup, certain creative formats, A/B test configurations — are UI-only. OpenClaw's browser automation fills these gaps while the API handles the data-heavy operations.

How simple is it?

Just tell OpenClaw what you need

You message OpenClaw:

“Every morning, pull yesterday's Meta Ads performance for all active campaigns, flag any ad sets where CPA is over $60, and send me a Slack summary with the top 3 performers and bottom 3”

No workflow builder. No API docs. No configuration UI. Just plain English.

Ready-to-run workflows

Lead Form → CRM → Follow-Up Email

Meta instant form submitted → CRM contact created → follow-up email triggered within minutes.

Daily Performance Report to Slack

Yesterday's campaign metrics pulled each morning → formatted summary posted to Slack with CPA flags.

CRM List to Meta Custom Audience

New and updated CRM contacts synced to a Meta custom audience to keep retargeting lists current.

Get connected in minutes

Create a Meta app and get a System User token

15 min

Go to developers.facebook.com → create app → add Marketing API product. Create a System User in Business Manager, assign them to your ad accounts, and generate a token with ads_management and leads_retrieval permissions.

Set up the lead webhook

8 min

In your Meta App → Webhooks → subscribe to the leadgen object. Add your OpenClaw webhook URL and a verification token. Meta sends a GET to verify, then POSTs leads in real time.

Add your ad account ID to OpenClaw

3 min

Your Ad Account ID starts with act_ and is visible in Ads Manager. Add it to your OpenClaw config alongside your System User token.

Frequently Asked Questions

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