Workflow
Automated CRM Contact Enrichment
Enrich CRM contacts with firmographic data, LinkedIn info, and ICP scores automatically. Give your sales team complete records before they reach out.
>_Done For You SetupWithout automation
The problem
Your CRM is full of records that look like: Name: John Smith. Email: john@company.com. Job Title: blank. Company Size: Unknown. Reps waste 10 minutes researching every contact before they can write a single line of outreach. Multiply that by 40 leads a week and you have lost an entire workday to data entry. Meanwhile, your sales emails open with 'Hi John' and nothing else because there is no context to personalize against.
How it works
The automation
New Contact Created
A contact is added to your CRM with incomplete fields
Identify contacts to enrich
Saves 3 min/contactOpenClaw queries your CRM on a schedule or triggers on new contact creation.
Visit LinkedIn and company sites
Saves 8 min/contactFor each contact, OpenClaw's browser automation visits their LinkedIn profile and company website, extracting current role, headcount, industry, and tech stack where visible..
Score against your ICP
Saves 5 min/contactAI evaluates the enriched data against your ideal customer profile and adds a fit score and classification (Enterprise, SMB, Agency, Not a fit) directly to the contact record..
Write enriched fields back to CRM
Saves 4 min/contactEnriched data writes to the CRM with source attribution.
Alert reps on high-value contacts
Saves 2 min/contactContacts that score above your threshold trigger a Slack notification to the assigned rep, surfacing new intel they might have missed and prompting immediate outreach..
Full Profile with 15+ Data Points
Job title, company size, LinkedIn, industry, and ICP score filled in
With OpenClaw
What changes
Every new CRM contact gets automatically enriched with job title, company size, LinkedIn profile, and industry before a rep ever opens the record. Clean data from day one, continuously updated as people change roles.
Tell OpenClaw: 'For every new HubSpot contact missing a job title, visit their LinkedIn profile, extract their current role and company details, and update the CRM record. Run this nightly for contacts added in the last 24 hours.'
Integrations
What you will need
This workflow connects HubSpot, GoHighLevel, OpenAI, Slack, and Google Sheets. Most of these have pre-built skills on ClawHub that install in under a minute. If you are already using these tools, you are halfway to having this workflow live.
OpenClaw runs on your own VPS ($5-15/month) and connects to these services via their APIs. You bring your own API keys.
More workflows
Related workflows
Automated Deal Stage Advancement
Advance deals through your pipeline automatically based on real activity signals. Keep your CRM accurate and forecasting trustworthy.
Automated Pipeline Health Reporting
Generate live pipeline reports with AI-written insights, pushed to Slack and Google Sheets on schedule. No more manual Monday morning exports.
Common questions
Frequently asked questions
Want this workflow
running this week?
The $19 workshop covers OpenClaw setup, security, your first workflow, and connecting to channels. From there, deploying workflows like this one is straightforward.
Written by
Kevin Jeppesen
Founder, The Operator Vault
Kevin is an early OpenClaw adopter who has saved an estimated 400 to 500 hours through AI automation. He stress-tests new workflows daily, sharing what actually works through step-by-step guides and a security-conscious approach to operating AI with real tools.
Keep exploring
CRM Automation Workflows
Sync data, update records, and automate CRM tasks with OpenClaw. Works with HubSpot, Salesforce, and popular CRMs.
Read moreLead Intake to CRM Automation
Automatically capture leads from forms and add them to your CRM with enriched data. No manual data entry required.
Read moreAutomated Deal Stage Advancement
Advance deals through your pipeline automatically based on real activity signals. Keep your CRM accurate and forecasting trustworthy.
Read moreOpenClaw + HubSpot Integration
Sync contacts, deals, and activities between OpenClaw and HubSpot. Automate CRM updates, lead scoring, and sales workflows.
Read more