Do I need a developer token to use the Google Ads API?

Yes. The developer token is required and separate from OAuth credentials. Apply in Google Ads → Tools → API Center. Basic access works for testing; Standard access is needed for live production accounts.

GAQL (Google Ads Query Language) is a SQL-like language for querying Google Ads data. You select fields from resources like campaign or keyword, filter with WHERE, and order results. OpenClaw handles the query construction.

Can OpenClaw manage Performance Max campaigns?

Partially. PMax campaign creation and budget management work via API, but asset group management is limited. OpenClaw's browser automation fills the gaps for features not fully exposed in the API.

Do I need to code anything?

No. Apply for a developer token (takes a few days for approval), set up OAuth credentials, add them to OpenClaw, and describe your reporting and optimization rules.

OpenClaw + Google Ads Integration | PPC Automation

Connect OpenClaw to Google Ads for PPC automation. Automate campaigns, keywords, and conversion tracking.

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What OpenClaw does with Google Ads | PPC

5 automation capabilities

Pull campaign performance reports automatically

OpenClaw queries the Google Ads API using GAQL for campaign, ad group, and keyword-level performance data. Daily reports generated and delivered without opening the Google Ads dashboard.

Add negative keywords from search term reports

OpenClaw pulls the search terms report, identifies irrelevant queries spending budget without converting, and adds them as campaign-level negatives. Weekly — keeping spend focused on high-intent traffic.

Adjust bids based on CPA performance

OpenClaw checks keyword-level CPA daily and adjusts bids for keywords exceeding targets. Custom rules that react to real performance data, not arbitrary schedules.

Create ad campaigns for new products automatically

New product added to your catalog — OpenClaw creates the corresponding search campaign with relevant keywords and ad copy pulled from the product description. No manual campaign setup.

Report across all client accounts via MCC

Managing a Google Ads Manager Account — OpenClaw queries all child accounts in parallel and aggregates the results into a unified agency performance dashboard.

How simple is it?

Just tell OpenClaw what you need

You message OpenClaw:

“Pull last week's search term report for all active campaigns, find any queries with more than $20 spend and zero conversions, and add them as campaign-level negative keywords”

No workflow builder. No API docs. No configuration UI. Just plain English.

Ready-to-run workflows

Daily Keyword Bid Adjustments

Yesterday's keyword CPA data pulled each morning → bids adjusted down for keywords over target.

Weekly Negative Keyword Additions

Search term report analyzed weekly → irrelevant queries added as campaign-level negatives.

New Product → Ad Campaign Setup

New product added to catalog → corresponding search campaigns created with keywords and ad copy.

Get connected in minutes

Apply for a Google Ads developer token

10 min + wait

Go to Google Ads → Tools → API Center and apply. Basic access allows testing on test accounts. Standard access (required for production) requires a short application and is typically approved within a few days.

Set up OAuth 2.0 credentials

12 min

Create an OAuth 2.0 credential in Google Cloud Console with the adwords scope. Run the OAuth flow to generate a refresh token. Add the developer token, client credentials, refresh token, and customer ID to OpenClaw.

Test a basic GAQL report query

5 min

Have OpenClaw pull clicks and spend for the last 7 days. Confirm the numbers match what you see in Google Ads. Note: cost is returned in micros — divide by 1,000,000 for actual spend.

Frequently Asked Questions

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