Stop losing $200 leads
to slow follow-up.
OpenClaw responds to every solar lead in under 30 seconds, qualifies them automatically, books site visits, follows up on proposals, and nurtures cold leads until they are ready. It runs 24/7 on a $5/month server.
The Solar Sales Problem
Expensive leads deserve instant attention.
Solar companies spend more per lead than almost any other industry. But most installers take hours or days to respond. By then, the homeowner has three other quotes.
Leads cost a fortune and die on the vine.
You spend $50 to $200 per lead from Google, Facebook, or EnergySage. Half never get a follow-up within the first hour. By the time a rep calls, the homeowner already requested quotes from three other installers.
Your sales cycle is measured in months, not days.
From first inquiry to signed contract can take 30 to 90 days. Proposals sit in inboxes. Site visits get rescheduled. Permits stall. Without a system that follows up automatically, deals slip through every stage.
Reps are drowning in admin instead of selling.
Qualifying leads, scheduling site visits, generating proposals, chasing signatures, tracking permits, coordinating installation crews. Your best closers spend more time on logistics than on closing.
Post-install follow-up is nonexistent.
After the panels go up, the relationship goes silent. No warranty registration reminder. No referral request. No maintenance check-in. The customer who just spent $25,000 never hears from you again, and neither do their neighbors.
What OpenClaw automates
8 workflows that close more installs.
Each automation runs independently. Start with instant lead response and add the rest as your pipeline grows.
01
Instant Lead Response
Tools: Facebook Ads, Google Ads, GoHighLevel, Twilio
New lead comes in from any source. OpenClaw responds within 30 seconds with a personalized message including an estimated savings range based on their location. Qualifies the lead by asking about homeownership, roof age, and monthly electric bill. Routes qualified leads directly to your sales pipeline.
02
Automated Lead Qualification
Tools: HubSpot, Salesforce, Aurora Solar, EnergySage
OpenClaw asks the qualifying questions your reps ask manually. Homeowner or renter? Roof type and age? Average utility bill? Shade coverage? Scores each lead automatically and pushes qualified ones into your CRM with all the data your design team needs to start a proposal.
03
Site Visit Scheduling
Tools: Google Calendar, Calendly, Twilio, HubSpot
Once a lead qualifies, OpenClaw sends available time slots and books the site visit. Sends confirmation, pre-visit checklist (recent utility bill, HOA info), and a reminder the day before. If the homeowner reschedules, the system handles it without your team touching anything.
04
Proposal Generation and Follow-Up
Tools: Aurora Solar, DocuSign, HubSpot, Gmail
After the site visit, OpenClaw triggers proposal creation with the data already collected. Sends the proposal with a personalized cover letter. Follows up at day 2, day 5, and day 10 if unsigned. Each follow-up includes a different angle: financing options, incentive deadlines, neighbor installations.
05
Permit and Installation Tracking
Tools: Trello, Asana, Google Sheets, Twilio
OpenClaw tracks every job through permitting, inspection, and installation. Sends status updates to homeowners automatically so they never wonder what is happening. Alerts your ops team when permits are approved or when inspections are scheduled.
06
Post-Install Nurture Campaigns
Tools: Mailchimp, Twilio, GoHighLevel, HubSpot
After installation, OpenClaw sends warranty registration reminders, 30-day check-in surveys, seasonal maintenance tips, and referral requests. Customers who refer get tracked automatically. Every happy install becomes a lead generation engine for your next neighborhood.
07
Pipeline Reporting and Forecasting
Tools: Salesforce, HubSpot, Google Sheets, Slack
OpenClaw compiles your pipeline data on schedule. How many leads came in this week, conversion rates by source, average days in each stage, revenue forecast for the quarter. Delivered to Slack or email every Monday morning before your team meeting.
08
Referral and Review Campaigns
Tools: Google Business, Yelp, Twilio, GoHighLevel
30 days post-install, OpenClaw sends a satisfaction check. Happy customers get a review request with a direct link to Google Business. Simultaneously sends a referral incentive. Tracks which customers refer and follows up with the new lead using the neighbor's name as social proof.
Lead nurturing on autopilot
From ad click to signed contract. Automatically.
Every solar lead gets the same world-class follow-up sequence your best rep would deliver, but faster, more consistent, and at any hour of the day.
Lead Submits Form
Facebook ad, Google search, EnergySage listing, or your website contact form. The lead enters your world.
Instant Personalized Response
OpenClaw texts or emails with an estimated savings range for their zip code. Includes your company name, a real rep's name, and a qualifying question.
Qualification Conversation
Agent asks about homeownership, roof age, monthly bill, and shade. Conversational, not robotic. Captures all data your design team needs.
Site Visit Booked
Qualified lead gets available slots. Books the appointment. Receives confirmation with a pre-visit checklist. Calendar invite sent to your rep.
Pre-Visit Reminder
Reminder with address confirmation, what to have ready (utility bill, HOA docs), and the rep's name and photo.
Proposal Delivered
After the visit, the proposal goes out with a personalized cover letter. Financing options front and center. DocuSign link included.
First Follow-Up
Gentle check-in. Did you have questions about the proposal? Links to financing calculator and FAQ page. No pressure.
Incentive Reminder
Federal tax credit deadline approaching. State rebate window closing. Time-sensitive but truthful. Includes a case study from a nearby installation.
Social Proof Follow-Up
"Your neighbor on [Street] went solar last month and is saving $187/mo." Real data from your completed installs. Powerful and authentic.
Long-Term Nurture
Monthly energy tips, seasonal reminders about rising utility rates, and new incentive alerts. Keeps your company top of mind until they are ready.
The ROI
Replace a $5,000/month hire with a $5/month server.
The math is straightforward. Here is what lead response and follow-up actually costs in the solar industry.
Junior Sales Rep
Expensive and limited
Virtual Assistant
Cheaper but slower
OpenClaw
The obvious choice
Quick math: If you close just one extra install per month because of faster follow-up, that is $15,000 to $40,000 in additional revenue. OpenClaw costs less than your team's monthly coffee budget.
How it works
Live in under an hour.
Get the $19 Workshop
Guided setup, tool connections, and your first live automation. Covers Mac, PC, or VPS deployment. One payment, lifetime access.
Connect Your Solar Stack
Link your CRM (HubSpot, Salesforce, GoHighLevel), ad accounts, calendar, and communication tools. OAuth connections, no coding.
Build Your Lead Response Workflow
Start with instant lead response. Tell OpenClaw what to say, what to ask, and when to escalate to a human rep. Running in under an hour.
Expand as You Close More Deals
Add proposal follow-ups, permit tracking, post-install nurture, and referral campaigns one at a time. Each workflow compounds the last.
Start this week
Your first automated lead response,
running today.
The $19 Workshop walks you through installation, connecting your tools, and building your first workflow. Most solar companies have instant lead response running the same afternoon.
Get the $19 WorkshopCommon questions
Questions solar companies ask.
Written by
Kevin Jeppesen
Founder, The Operator Vault
Kevin is an early OpenClaw adopter who has saved an estimated 400 to 500 hours through AI automation. He stress-tests new workflows daily, sharing what actually works through step-by-step guides and a security-conscious approach to operating AI with real tools.
Ready to close more
solar installs?
Let our team build your complete solar automation stack. From instant lead response to post-install referral campaigns.