The problem
You lose jobs because you are on a roof when the phone rings.
Roofing is a speed-to-lead business. The contractor who responds first wins the job 50% of the time. But when you are on a roof, managing crews, or ordering materials, you cannot answer every call and every form submission instantly. That is where the jobs go.
Estimates go cold in 24 hours.
A homeowner requests an estimate. You are on a roof. You respond the next day. By then they have already scheduled 3 other contractors and the urgency is gone. In roofing, the first contractor to respond wins the job 50% of the time.
Storm season creates chaos you cannot staff for.
After a major storm, your phone rings off the hook for 2 weeks, then goes quiet. You cannot hire for the surge because those people need to be trained and the volume is temporary. Leads slip through the cracks during your busiest, most profitable windows.
Follow-up on estimates and inspections falls apart.
You gave 20 estimates this week. Now you need to follow up on all 20 while also managing active jobs, ordering materials, and coordinating crews. The follow-up emails never get sent. The estimates sit in a folder and the homeowner hires someone who stayed in touch.
Past customers forget you exist until the roof leaks again.
You replaced a roof 3 years ago. The homeowner needs gutters, siding, or a maintenance inspection. But they do not remember your name because you never followed up. They Google 'roofing company near me' and find a competitor.
What OpenClaw automates
8 workflows that win more jobs and grow your business.
Start with lead response. It has the most direct impact on your close rate. Then add estimate follow-ups, job updates, and referral sequences as you go.
01
Instant Estimate Request Response
Respond to every lead in under 60 seconds.
Homeowner submits an estimate request through your website, Angi, HomeAdvisor, or Google Ads. OpenClaw responds immediately with a personalized message confirming receipt, sharing your availability for a free inspection, and providing a direct scheduling link. The homeowner hears from you before they finish browsing other contractors.
02
Storm Damage Lead Capture
Capture every storm lead. Respond to all of them. Immediately.
After severe weather, lead volume spikes 10 to 20x. OpenClaw handles the surge by responding to every form submission, call request, and message instantly. It qualifies the lead by asking about damage type, insurance status, and property address. Routes qualified leads to your calendar with priority scheduling. No lead falls through the cracks during your most profitable window.
03
Inspection Scheduling and Reminders
Book inspections. Remind homeowners. Reduce no-shows.
When a lead is qualified, OpenClaw sends a scheduling link with available inspection windows. Once booked, it sends a confirmation with your company info, what to expect, and preparation notes. 48 hours before, a reminder goes out. Day-of, a text confirms with your inspector's name and ETA. No-show rates drop dramatically.
04
Estimate Follow-Up Sequences
Follow up 3 times. Automatically. Without being pushy.
Estimate delivered? OpenClaw follows up at day 3, day 7, and day 14. Each follow-up adds value: the first references key findings from the inspection, the second shares educational content about roofing materials or warranty options, and the third includes a limited-time incentive. If the homeowner books, the sequence stops automatically.
05
Job Status Updates to Homeowners
Homeowners know exactly where their project stands.
When a job moves from 'materials ordered' to 'crew scheduled' to 'in progress' to 'complete' in your project management tool, OpenClaw sends the homeowner an automatic update. Include progress photos taken through CompanyCam. The homeowner feels informed without calling your office every day.
06
Post-Job Review Request Sequences
Build your review count on autopilot.
3 days after job completion, OpenClaw sends a satisfaction survey. Happy customer? A Google Review request goes out with a direct link. Unhappy customer? An internal alert goes to the owner before it becomes a negative public review. Your review count grows consistently without awkward asks.
07
Referral Request Sequences
Turn every job into 2 more leads.
30 days after completion, OpenClaw sends a referral request with a link the homeowner can text to neighbors. Some contractors include a referral incentive like a gift card or free gutter cleaning. The referral pipeline grows without cold outreach, door knocking, or expensive advertising.
08
Seasonal Maintenance and Warranty Outreach
Stay in front of past customers for life.
Every spring and fall, OpenClaw sends past customers a maintenance check-in offering a free roof inspection or gutter cleaning. Warranty anniversaries trigger a reminder about coverage details. When a customer needs additional work (siding, gutters, skylights), you are the first name they think of because you never stopped communicating.
Lead nurturing on autopilot
From estimate request to signed contract. Automatically.
Most homeowners get 3 to 5 roofing estimates. The contractor who stays in touch with helpful, professional follow-ups is the one who gets hired. OpenClaw makes sure that contractor is you.
60-Second Response
Homeowner submits an estimate request. OpenClaw responds in under 60 seconds with a personalized message, your company info, and a direct scheduling link for a free inspection. You are in their inbox first.
Educational Content Drip
If the homeowner does not schedule immediately, a 3-part sequence starts. Day 2: a guide on what to look for after storm damage. Day 5: a comparison of roofing materials with pros and cons. Day 8: a testimonial video from a recent project in their area.
Urgency and Social Proof
Day 10: a message showing recent projects completed in their neighborhood with before/after photos. Creates social proof and a sense that neighbors trust you. Includes a final scheduling prompt.
Post-Inspection Follow-Up
Inspection complete and estimate delivered? OpenClaw sends the full estimate with findings, photos from the inspection, and financing options. If no response in 3 days, a follow-up highlighting the most critical finding goes out.
Long-Term Re-Engagement
Leads that did not convert re-enter the pipeline after 90 days. A seasonal message (winter prep, spring inspection offer) or a storm-triggered outreach brings them back when the timing is right.
The ROI
One extra job per month pays for 10 years of OpenClaw.
The average residential roof replacement is $8,000 to $15,000. If faster response and better follow-up helps you win even one additional job per month, the ROI is enormous. Here is what the alternatives cost.
Full-time office manager
Salary, benefits, cannot work nights or storm weekends
Call center service
Generic scripts, no roofing knowledge
Lead follow-up software
Templates only, limited personalization
OpenClaw on a VPS
Runs 24/7, handles storm surges, fully personalized
How it works
Set it up in 30 minutes. Win more jobs by next week.
No tech skills needed. No developer. You describe what you want in plain English and OpenClaw makes it happen.
Set Up OpenClaw
Install on your computer or a $5/month VPS. The Workshop walks you through setup in under 30 minutes. A VPS ensures leads at midnight after a storm get the same instant response as daytime leads.
Connect Your Tools
Link JobNimbus, AccuLynx, CompanyCam, Twilio, Gmail, Google Calendar, and your lead sources (Angi, HomeAdvisor, your website). OAuth connections, no technical skills needed.
Describe Your Workflows
Tell OpenClaw what you want: 'When an estimate request comes in, respond in 60 seconds, schedule an inspection, follow up 3 times after the estimate, and request a review after the job.' Done.
Win More Jobs
Faster response, consistent follow-up, professional communication. Your close rate improves because you are always the first to respond and the last to give up.
Get started today
Your next lead gets a 60-second response.
The $19 Workshop covers setup, tool connections, and your first live workflow. Most roofing contractors start with instant lead response because it directly increases close rates.
Frequently asked questions
Questions roofing contractors ask.
Written by
Kevin Jeppesen
Founder, The Operator Vault
Kevin is an early OpenClaw adopter who has saved an estimated 400 to 500 hours through AI automation. He stress-tests new workflows daily, sharing what actually works through step-by-step guides and a security-conscious approach to operating AI with real tools.
Ready to win
more roofing jobs?
Let our team configure OpenClaw for your roofing business. Done-for-you setup, tailored to your lead sources and project workflow.