Respond in 30 seconds.
Close more loans.

Rate shoppers need a response in seconds, not hours.

A lead comes in from Zillow, LendingTree, or your website. If you do not respond within 5 minutes, the chance of qualifying that lead drops by 80%. But you are on a call, in a meeting, or asleep. The lead moves to the next lender.

The application process is full of manual follow-up.

Missing documents, incomplete applications, unsigned disclosures. Every loan file requires dozens of follow-up touchpoints. You spend hours chasing borrowers for the same paperwork every time. Meanwhile, the pipeline backs up.

Compliance documentation cannot be missed.

Every disclosure, every notice, every required timeline has to be followed precisely. Missing a compliance step does not just risk a deal. It risks your license. Manual tracking of these deadlines is stressful and error-prone.

Past clients never hear from you until they need to refi.

You close the loan, shake hands, and then go quiet for years. When rates drop, your past client refinances with whoever sends the first email. Post-close relationship management is critical but almost always neglected.

01

Instant Lead Response with Rate Info

30-second response time, 24 hours a day.

Lead comes in from Zillow, LendingTree, your website, or any source. OpenClaw responds within 30 seconds with personalized rate information based on their stated loan amount, credit range, and property type. Includes your calendar link for a consultation. The lead gets value before they have time to click on a competitor.

02

Text-Based Lead Qualification

Qualify leads by text before you ever pick up the phone.

After the initial response, OpenClaw follows up via text with qualifying questions. Loan amount, down payment, credit score range, employment status, property location. Responses are logged in your CRM. By the time you call, you already know if they are a qualified borrower.

03

Document Collection Reminders

No more chasing borrowers for missing paperwork.

Application submitted? OpenClaw sends a checklist of required documents with clear instructions. Pay stubs, W-2s, bank statements, tax returns. If a document is not received within 3 days, a friendly reminder goes out. After 7 days, a more direct follow-up. The sequence is specific to the loan type and adjusts as documents are received.

04

Application Status Updates

Borrowers always know where they stand.

Every time a loan moves to a new stage (submitted, in processing, underwriting, conditional approval, clear to close), OpenClaw sends the borrower an automatic update via text and email. They stop calling to ask 'where are we?' because they already know.

05

Rate Lock Notifications

Lock the rate. Notify the borrower. Instantly.

When you lock a rate, OpenClaw sends a congratulatory text and email with the locked rate, term, and expiration date. If the lock is expiring within 5 days, an automatic reminder goes to you and the borrower. No rate lock falls through the cracks.

06

Closing Coordination

Title company, borrower, and agents all aligned.

OpenClaw sends closing instructions to the borrower with the date, time, location, and what to bring. Notifies the title company and real estate agents. Sends a reminder 48 hours before and day-of. Everyone shows up prepared because the communication was handled automatically.

07

Post-Close Review and Referral Requests

Turn every closed loan into a review and referral source.

7 days after closing, OpenClaw sends a satisfaction survey. If the response is positive, it follows up with a Google Review request. 30 days later, a referral ask with a link the borrower can share with friends and family. Your review count and referral pipeline grow on autopilot.

08

Refinance Trigger Alerts

Reach out before they start shopping.

OpenClaw monitors interest rate movements. When rates drop below a threshold that would benefit past clients, it sends a personalized re-engagement email with their current rate, potential new rate, and estimated monthly savings. You reach out before they start shopping around. Annual home anniversary messages keep you top of mind in between.

Set Up OpenClaw

Install on your computer or a $5/month VPS. The Workshop walks you through setup in under 30 minutes. A VPS ensures 24/7 availability, so leads at 2am get the same instant response as leads at 2pm.

Connect Your Tools

Link your LOS (Encompass, etc.), CRM (Salesforce, Velocify), DocuSign, Twilio, Gmail, and lead sources. OAuth connections, no technical skills needed. Under 15 minutes.

Describe Your Workflows

Tell OpenClaw what you want in plain English: 'When a new lead comes in, respond with rate info in 30 seconds, qualify via text, and book a consultation.' That is the entire configuration.

Close More Loans

OpenClaw handles lead response, qualification, document collection, status updates, and post-close follow-up. You focus on the conversations and decisions that actually close loans.

Written by

Kevin Jeppesen

Founder, The Operator Vault

Kevin is an early OpenClaw adopter who has saved an estimated 400 to 500 hours through AI automation. He stress-tests new workflows daily, sharing what actually works through step-by-step guides and a security-conscious approach to operating AI with real tools.